At Home with Ida Mårtensson
A home in harmony with the forest – Ida Mårtensson's dream project in Gävle
On the outskirts of Gävle, on a forest plot where the trees stand close and the ground carries a natural calm, Ida Mårtensson and her partner Jonas have created their dream home – a house shaped with care, rooted in the character of the site and built on a clear vision of function, aesthetics and durability.
The idea of building their own house grew gradually. While Jonas had always dreamed of creating his own house, Ida was hesitant at first. "I saw it as such a big project. Why not just renovate a house?" Ida reflects. But when the pandemic struck and interest rates began to rise, it became clear that a new house could suit their needs better in the long run – tailored to their lifestyle and wishes.
With a combination of common sense, creativity and plenty of planning, the project took shape. The couple drew the house together, and with the help of an architect the lines and details were refined. From the first visit to the plot to moving in in spring 2024, the process was both quick and smooth, thanks to a clear goal and committed craftspeople.
Ida and Jonas's house is a tribute to the place where it stands. Set in the forest, it was important that the house felt rooted in its surroundings. Earthy shades, dark oak and stone create a harmonious whole that reflects the landscape outside. The muted colour palette and tactile materials contribute to a calm, cosy atmosphere that lets nature take centre stage – inside and out.
Following trends has never been Ida's goal. Instead, it is about finding a personal expression. "The most important thing is that the home reflects you and your family – something that lasts. Just like with hair trends, just because something is popular doesn't mean you'll be happy with it. Dare to create your own style," she says. This grounded aesthetic is reflected in every room, where every detail has its place and purpose.
For Ida, the choice of interior doors was crucial to the overall feel. "We knew what we wanted even before the house was drawn. When we found Njord, it was an obvious choice, in both form and quality. It's not just a door – it's a piece of furniture," says Ida.
Ida works as a marketing manager and simultaneously shares her passion for interior design on social media under the name @idismartensson. There, she inspires her followers with color, form, and personal design choices, often drawn from her own home. The house in Gävle is the result of many decisions, a strong vision, and meticulous execution. It’s proof of what you can achieve when you dare to follow your dreams.
Ida's best advice for anyone dreaming of building or transforming their home:
- Plan carefully. “The more you prepare, the smoother the process will be.”
- Create a cohesive theme. Choosing colors and materials that harmonize will give your home a clear identity.
- Find your style. The most important thing is that the house reflects you and your family, rather than following fleeting trends.
Location: Gävle
Home: Ida Mårtensson | @idismartensson
Products: Oak | Door frame k03